Corporate Innovation Requires Customization

Scott Lenet – I’m fascinated with LEGO. Partially because it’s a fun reminder of my youth, and also because the toys can be used as a tool to help corporate executives be more creative. The company has even developed a process called LEGO Serious Play to enhance innovation and business performance.

My 4-year old kids love to play with LEGO, and I love to play with them. I’ve noticed that when I give my daughter a new set, she always says the same thing, “first, let’s make what I want to make.” Eventually, she might ask me to follow the instructions and build what’s envisioned in the set. Once I do, she usually wants to take it apart and build something new.

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