Scott Lenet – On May 1st, I moderated an investor panel for the Digital Entertainment Group in Los Angeles (I also moderated the DEG’s Spring Emerging Technology Forum last year, exploring three technologies disrupting home entertainment). We discussed current investor perspectives on virtual reality, augmented reality, and mixed reality.
Here are quick definitions of these technologies:
- Virtual reality — an immersive experience where the viewer interacts with a fully simulated environment
- Augmented reality — a live, direct view of a physical, real-world environment with an overlay of computer generated video, graphics, audio, or GPS data
- Mixed reality — a live, direct view of a physical environment with an overlay of computer generated video, graphics, audio, or GPS data that areanchored to points in the real world
Combined, these technologies are often described collectively as “XR” deals. If augmented reality and mixed reality sound similar, it’s because they are. From an investor perspective, these two are often viewed as indistinguishable, except to industry insiders who can be insistent about the subtleties.
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