Is Your Personality Right For A Role In Innovation?

Scott Lenet – Sally Hogshead developed an unusual personality test called the Fascination Advantage based on her career experience in advertising. Sally is a true iconoclast and has won hundreds of awards for creativity, copywriting, and branding, publishing two New York Times bestsellers along the way. She developed her Fascination system to teach people what makes them persuasive and influential. Because persuasion is a critical part of developing internal approvals in corporate environments, I sat down with Sally to discuss how her methodology could be applied to careers in corporate innovation.

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