Why Structure Can Outperform Opportunism In Corporate Innovation

Scott Lenet – Corporations are maligned for conducting “innovation theater” instead of taking serious approaches to working with external partners. CB Insights even created an infographic describing eight ineffective patterns of corporate innovation, including pilgrimages to Silicon Valley, adopting tech jargon, and launching an accelerator. Corporate executives often make excuses for these stereotypical behaviors, claiming they are taking it slow.

But while many large companies prefer to start innovation efforts opportunistically, even the earliest stages of innovation programs can be conducted thoughtfully and professionally. In other words, even programs that “crawl, then walk, then run” can be operated in an organized fashion to make the best decisions

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